The usual pattern goes like this: a local business pays £1,500 to £3,000 for a website, it goes live, it picks up a handful of visitors, and nobody really knows whether it is bringing in any enquiries, because nothing was ever set up to measure it. We see this regularly with businesses across Middlesbrough, Stockton, and Darlington.
Six months on, the owner is stuck. They cannot tell whether the site is worth keeping, worth spending more on, or quietly costing them work. With no figures to point to, every decision about the website is a guess.
We do it the other way round. Analytics goes in before launch, not as an afterthought, so by the time a Teesside business's site goes live we already know what "working" looks like for it. If you want a sense of what a website actually costs before you commit, we have set the real numbers out plainly.