Data Analytics

Transform your data into actionable insights that drive business growth

Overview

In today's data-driven world, the businesses that thrive are those that understand their numbers. Our data analytics services help you collect, analyse, and interpret your business data to make informed decisions that drive growth.

From setting up comprehensive tracking systems to creating intuitive dashboards that present complex data in clear, actionable formats, we help you understand what's working, what isn't, and where opportunities lie.

Google Analytics 4 Setup

Complete GA4 implementation with custom event tracking

Custom Dashboards

Beautiful, intuitive dashboards that show what matters

Conversion Tracking

Track every conversion and understand attribution

User Behaviour Analysis

Understand how visitors interact with your site

A/B Testing

Data-driven testing to improve conversion rates

Monthly Reporting

Clear reports with insights and recommendations

Why Data Analytics Matters

Every click, purchase, and interaction on your website tells a story. Our analytics services help you read that story and use it to make smarter business decisions. We go beyond basic metrics to uncover the insights that truly matter to your bottom line.

Our Approach to Analytics

We believe in practical, actionable analytics. Rather than drowning you in data, we focus on the metrics that align with your business objectives. Our approach includes:

Identifying key performance indicators (KPIs) that matter
Setting up accurate tracking and measurement
Creating dashboards that make data accessible
Providing regular insights and recommendations

Tools and Technologies

We work with industry-leading analytics platforms including Google Analytics 4, Looker Studio, and custom data warehousing solutions. Our expertise spans:

Web and app analytics
Conversion tracking and attribution
Customer journey mapping
A/B testing and experimentation

Based in the North East? Learn more about our data analytics services in Middlesbrough.

Business intelligence solutions for UK businesses

Business intelligence goes beyond tracking what happened — it shows you why it happened and what to do next. We build BI solutions that pull together data from your CRM, website, e-commerce platform, and any other source into a single, clear view of your business performance. Whether you need a custom Power BI dashboard, a Google Looker Studio setup, or a bespoke reporting pipeline, we design it around the decisions your team actually needs to make.

This sits alongside our data analytics solutions work — if you're at the stage of collecting data but not yet using it to make decisions, this is where to start.

Our Process

How we deliver exceptional results for your project

Audit

We review your current analytics setup to identify gaps and opportunities for improvement.

Strategy

We define the key metrics and KPIs that align with your business objectives.

Implementation

We set up comprehensive tracking using Google Analytics 4 and other tools.

Dashboard Creation

We build custom dashboards that present your data in clear, actionable formats.

Analysis

We analyse your data to uncover insights and opportunities.

Optimisation

We provide ongoing recommendations to improve performance based on data.

Why Choose Us

The benefits of working with Koseti

Informed Decisions

Make business decisions backed by real data, not guesswork

Identify Opportunities

Discover untapped potential in your marketing and sales

Reduce Waste

Stop spending on campaigns and channels that don't perform

Improve ROI

Focus resources on what actually drives results

Understand Customers

Learn what your customers want and how they behave

Track Progress

Monitor growth and measure success over time

Frequently Asked Questions

Common questions about our data analytics services

We specialise in Google Analytics 4 but also work with platforms like Mixpanel, Amplitude, and custom solutions. We'll recommend the best fit for your needs.

Once tracking is set up, you'll start seeing data immediately. However, we typically recommend 4-6 weeks of data collection before drawing significant conclusions.

Yes! We provide comprehensive training so your team can access and understand your analytics independently.

Absolutely. We ensure all tracking is implemented in a GDPR-compliant manner with proper consent mechanisms.

Our reports include key metric trends, insights, anomaly highlights, and actionable recommendations for improvement.